Branding – what is it and how is it done?

Posted on January 20, 2010. Filed under: Uncategorized |

No, seriously.  How do you go about branding a blog?

When I think of a Brand I think of Nike, of Google, of Ford.  I don’t think of ME as a brand.  Why would I?  What have I done?  I write a blog, and that’s about all.  So…  How does a person begin to brand themselves? 

John Chow became famous through his blogs.  As did Darren Rowse.  However, if you speak to the average Joe about blogging – they may know about John, but say Darren, and it’s lost on them.  (I’m talking really average Joes here…)  But say “Problogger” and they know exactly what you’re speaking of.

I’m trying to wrap my head around becoming a Brand from the start, rather than waiting until I have a billion readers and am making gobs of cash and then saying that “Daria” is my brand.  On that same note, I should probably think of something a bit more creative than that…

Does a brand need to have a logo?  A symbol to which people can associate to my brand?  Probably.  I don’t know what IHOP’s logo is, but I certainly know what Microsoft’s is…

How do you go and choose something like that?  There is a pretty neat article on Twitter Branding Tips over on the Career Rocketeer blog.  I think I’ll have to check out more of their posts.  Maybe they can help with my dilemma.

**NOTE: This Blog post is a work in progress.  So far, it’s a bit of a rant, rather than a full on article.  I do want to write more, but I feel that maybe I can get some input from everyone out there and incorporate YOUR Branding techniques into my writing.  I will edit it through the next day or so, while I do some more research on what can be done.  

Stay Tuned!


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